Since 1983 the business has grown into a group of companies, which includes a state of the art window fabrication factory in Norwich and a large trade centre also in Norwich with branches in Kings Lynn, Gorleston and Thetford. The group now employs around 70 people and has turnover of several million pounds.
We are specialists in the Installation of PVCu Doors, Windows, Conservatories, Fascia boards, Barge Boards, Soffits, Guttering, Cladding, Over-door Canopies and much more. We offer our own company 10-year guarantee and for added customer security, this is supported by a 10-Year Insurance backed Guarantee on our product range.
We are a Fensa registered company and employ our own trained and professional fitting teams and builders enabling us to control the entirety of your job from start to finish. All work is carried out to current building regulations.
Our Full History:
I started SSGE as a part-time ‘hobby’ business in 1983. Then trading under the name of S G Guttering, originally we simply cleaned, repaired or replaced leaking rainwater goods. Over the next few years new products were introduced, such as the then new Plastic Fascia Boards, leading to the name not representing the fuller range of products offered. After some thought it struck me that most customers abbreviated the name and called us ‘S & G’ or just ‘S G’. Not wanting to lose the goodwill built up around the old name I endeavoured to rename the business using the 2 letters S and G. After trying several different connotations such as ESGE home Improvements and SG the home maintenance people, I was told that you can no longer register letters of the alphabet as trade mark. After playing with the letters I came up with SSGE The Home Improvement Specialists, which was able to be registered and would allow me to keep the goodwill of the old name and expand into new products without having to change the name again in the future.
By 1988 SSGE had grown substantially and was having considerable difficulty obtaining high quality products, kept by the suppliers in good enough condition for us to install on our customers homes. I took the decision to ‘go back to my roots’ (Upon leaving school at 16, I had originally worked for a local builders merchants and at the age of only 19, had worked my way up to Assistant Manager level) and started up a specialist PVCu Building Materials Supplier. Plastic Building Supplies Ltd originally traded from a small 1500 square feet unit in Meteor Close in Norwich and was named so that everyone would know what the company did. In 2003 PBS outgrew its original home and moved into its current premises in Concorde Road, which totals around 20,000 square feet. Originally supplying only a limited range of above ground plastic building materials such as rainwater goods, fascia & barge boards and associated fittings, PBS has grown to be one of the country’s leading Independent Specialist Suppliers, now supplying a very large range of products from its Norwich head office and branches in Kings Lynn, Gorleston and Thetford. We also have a very busy and growing ‘5th’ on-line branch.
Over the next few years, both SSGE and PBS were being asked to supply PVCu widows but we found that the quality of the frames available in the local market place was not consistent or good enough. So in 1993 I formed Ledan Windows Ltd specifically to supply quality PVCu windows and doors, not only to the group but also into the local general market place as a whole. Jilly, my wife, and I have 2 sons Lee and Daniel and by merging their names Ledan was born. Originally trading from a very small unit on the Sweetbriar Industrial Estate, Ledan moved to a 3000 Square feet unit near PBS on Meteor Close and now resides in adjacent units totalling over 15,000 square feet, next to PBS in Concorde Road, Norwich. Ledan has now grown into a leading manufacturer and supplier of not only PVCu windows & Doors but also its own range of Composite doors, Conservatory roofs and Car Ports.
From a very small beginning working from home with only one employee, one small van and a first years turnover of only just over £4,000, SSGE has grown into one of the regions leading home improvement businesses.